As you can see from the pie chart above, the percentage of those who have a preference in pop,rock and hip hop is pretty equal at 16% of those surveyed, with R'n'B reaching a staggering 24%. This tells me I have chosen a popular genre 'POP' which means the music for the music video will probably appeal to a large audience. However, it is more on the 'pop' side, as opposed to the R'n'B genre so this could be a disadvantage, but as the artists are generally POP/R'n'B, there is no reason why I could not bring in conventions and codes of R'n'B videos if that is what will attract a wider target audience.
As evidential, the data shows that magazines are not a common media product in the audience I have surveyed, but if I were to allow magazines to appear in the music video I could preferably go for common usage of magazines such as HEAT or OK as these seem to be fairly known.
In contrast, television programmes have a higher level of consumption, with soaps and comedies obtaining the highest percentage of all genres. Others include : cooking shows, sci-fi etc. Consequently the research suggests that if I were to have any of these type of programmes playing in the background of a scene in the music video that I should preferably opt for Soaps and Comedies, e.g. Eastenders, Coronation Street or My Wife and Kids/Friends as my target audience would be able to relate to what is shown on the screen.
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