Case Study : Justin Timberlake

For my case study I chose Justin Timberlake because I am big fan of his music and I knew that his image is one that would have changed quite dramatically over the years.

As shown above, Justin Timberlake has gone from an innocent boyband 'pop' member to being sexy and sophisticated in both his style and his songs. Right now this change in his character is giving me ideas about how I want the singer in my own music video to be portrayed, but I haven't yet chosen a target audience and of course this is the number one deciding factor that determines how I will want everything to be shown on screen.