Target Audience

Who are my Target Audience?

My target audience are teenage girls aged 14-18 who have a musical preference for POP/RNB.

Research: I conducted some research by giving out surveys to my target audience so that I could get an me an idea of how to appeal to them in my music video. Each person was to write down five main things on the form: their likes/dislikes, musical preferences, ambitions and media consumption

habits.

This is the most important factor in deciding the content of my music video from the camera shots to the costume and the overall setting...so having looked at this piece of research I can't say I'm pleased with the result. I can't conclude anything with these answers, they are too idiographic - too unique, so although they are useful individually they haven't helped me to draw up conclusions overall. I'm going to either need more survey results or I'm going to need to find a way to put these answers to greater use.