'The Boat That Rocked ' - Research

Marketing: The boat that rocked has a number of marketing techniques. One way they advertised the film was through a technique known as merchandising. Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another. It is most prominently seen in connection with films, usually those in current release and with television shows oriented towards children. The film was merchandised through competitions. One competition was devised by the newspaper 'The Independent', to celebrate the release of the film, The Independent offered one lucky person the chance to experience life aboard the real boat that rocked by answering the following question :

Which famous Richard Curtis title is named after an iconic London district?

The person who answered the question correctly and was chosen was given the opportunity to join the DJ’s on board as they broadcasted to the nation. They also got the full tour, met the DJs and even had a chance to introduce some tunes live on air. Other competitions included winning a signed poster as well as a limited edition DVD with cast pictures signed and more.

Distribution: Production companies that released the film:

• Universal Pictures (presents) the main company that produced it.
  
• Studio Canal (in association with)
• Working Title Films
• Medienproduktion Prometheus Filmgesellschaft
• Portobello Studios (in association with)
• Tightrope Pictures (in association with)
  
  
  Distributors include:

• Alliance Films (2009) (Canada) (theatrical)
• Bontonfilm (2009) (Czech Republic) (theatrical) (subtitled)
• Focus Features (2009) (USA) (theatrical)
• Lusomundo Audiovisuais (2009) (Portugal) (theatrical)
• SPI International (2009) (Slovakia) (theatrical)
• Studio Canal (2009) (France) (theatrical)
• Toho-Towa (2009) (Japan) (theatrical)
• United International Pictures (UIP) (2009) (Sweden) (theatrical)
• United International Pictures (UIP) (2009) (Singapore) (theatrical)
• Universal Pictures International (UPI) (2009) (Germany) (theatrical)
• Universal Pictures International (UPI) (2009) (UK) (theatrical)
• Universal Pictures International (UPI) (2009) (Netherlands) (theatrical)
• Argentina Video Home (2009) (Argentina) (DVD)
• Finnkino (2009) (Finland) (all media)
• Studio Canal (2009) (France) (DVD)
• Studio Canal (2009) (France) (DVD) (Blu-ray)
• Universal Home Entertainment (2009) (UK) (DVD)
• Universal Home Entertainment (2009) (UK) (DVD) (Blu-ray)
• Universal Pictures Benelux (2009) (Netherlands) (DVD)
• Universal Pictures Benelux (2009) (Netherlands) (DVD) (Blu-ray)
• Universal Pictures Nordic (2009) (Sweden) (DVD)
• Universal Pictures Nordic (2009) (Sweden) (DVD) (Blu-ray)
• Universal Pictures (2009) (Germany) (DVD)
• Universal Studios Home Entertainment (2009) (USA) (DVD)
• Universal Studios Home Entertainment (2009) (USA) (DVD) (Blu-ray)

Synergy: Typhoo had a marketing deal with 'The Boat That Rocked' and whenever the characters in the film drank tea a Typhoo teabag was used , so this helped to advertise the company as well as promote the film.






Exhibition: The film was shown in UK | Germany | USA | France. It was a general release.